Distinction
offers advertisers the distinct advantages of a targeted,
upscale audience, with a distribution of 50,000 across Long
Island, in an editorial environment of the highest quality.
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Distinction is read by Long Island's
affluent offering advertisers the ability to tap into the premium
demographics of this prime market.
Median Age Range 30-55
Well-educated - 84% attended college. 54% graduated from
college.
Professionals - 64% have white-collar occupations. Nearly
six out of ten work on Long Island.
Family-oriented - 63% are married. 49% have children at
home.
Home-oriented - 78% own their own homes with a median value
exceeding $483,700.
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Distinction Readers - Prime Prospects for
the Luxury Market
Distinction readers
savor the good life. They are:
-Sports enthusiasts -- enjoying activites ranging from bicycling,
golf, and skiing to boating and tennis.
-Regular patrons of live theater, museums, art galleries,
concerts, and restaurants.
-Key automotive prospects, owning/leasing three or more
new cars/vehicles.
-Acitive investors in stock options, mutual funds, money
market accounts, and other investment vehicles.
-Frequent travelers to both domestic
and international locations.
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The Long Island Market - A Market of Affluence
-2nd highest median household income ($74,564)
in the nation.
-Retail spending exceeds $35,700 per household annually.
-Ranks first among top MSA's for most retail spending categories.
-Is the 8th largest MSA in terms of affluent houseeholds
(Claritas, 2003).
-More wealthy households than 35 out of 50 states, and 200
of the 211 DMA's.
-Median home value exceeds $483,700.
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